As a cross-cultural business communication consultant, I offer a wide range of linguistic services:
Just like in every human interaction, communication has also a key role in every business relationship and process – from the new business plan presentation to the meeting on next month’s sales forecasts, and the employee training guide, to the formal correspondence with a prospective client, and so on. In an international framework, things can get a little bit difficult. If underestimated, verbal, non-verbal and written communication may lead to misunderstandings, disappointment, or even the loss of an interesting, fruitful business opportunity. That’s why you need an expert who not only knows the target language, but who is also familiar with the business etiquette of the country with which you want to do business.Thanks to my studies in Linguistic Mediation for Business Communication, together with the skills I’ve acquired during my professional experience, I can help you to approach and connect professionally with the Italian B2B and B2C market.
You’ve developed a new product, and you want to convince your customers to buy it. Your product is a powerhouse of ideas and values you want to share. The marketing campaign in your country is extremely successful, and your market research shows that your product has a high rate of success abroad, too. However, conducting the same campaign on an international scale is not as easy as it may seem. The slogan, the name and the advertising poster of your product may be culturally incompatible, inappropriate, and in some extreme cases, even offensive for a foreign market. That’s why you need a specialised professional who is native speaker of the local language and has an in-depth knowledge of the cultural implications in the target country. The combination of my academic background in linguistics and marketing, together with continuous professional development and working experience are what you need to successfully break into the Italian market.
Micro-areas of interest
Passionate and curious about languages and different cultures, I have dedicated my life to the world of linguistics, philology, literature, translation, and cultural mediation. I obtained a Bachelor’s Degree in European Languages and Literature and a Master’s Degree in Professional Translation and Linguistic Mediation for Business Communication. Travelling across different countries in Europe, the United States and South-East Asia, both for pleasure and work, has helped me to connect with different people, habits and mindsets. Both during and after my studies, I have cooperated with Italian companies in the telecommunications, IT, and electrical engineering sectors, working on marketing and communications strategies and business development for both Italy and abroad. In 2012, I began my career as a freelance translator. During this time, my work attracted the attention of major companies in the technology and pharmaceutical industries. In 2015 I left the engineering company in which I was working to focus entirely on my business.